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Programme Objectives

Best Online Digital Marketing Certificate Programme

This interactive certificate Programme in digital marketing will help you or your team rapidly learns the fundamentals of successful digital marketing. It will guide you through how to create a structured plan to grow your business using digital marketing. It's structured using our acclaimed RACE digital marketing planning framework which covers the full customer lifecycle. It is one of the most prominent digital marketing courses that allows you to have an in-depth knowledge of digital marketing methods so as to implement the best one in practical life.

  • Create a structured digital marketing plan and budget
  • Identify the correct measures to set objectives and evaluate digital marketing
  • Review and prioritize the strategic options for boosting customer acquisition, conversion, and retention using digital marketing
  • Understand and follow the practical success factors to improve results from digital marketing

With DPU COL’s digital marketing courses, one will be able to analyze and understand the marketing strategies for brands of various categories as per the requirements and marketing norms

Programme Structure

Introduction to Digital Marketing

Introduction
Digital Marketing

Search Engine Optimization

Search
Engine Optimization

Integrated Marketing Communication

Integrated
Marketing Communication

Social Media Marketing

Social
Media Marketing

Emerging Trends in Information Technology

Emerging Trends
in Information Technology

Eligibility

Bachelor's Degree Holder / Graduate in any Discipline from a Recognised University or a Diploma Holders.

Wait no more, Break down barriers to an MBA degree!

We aim to prepare determined professionals to hone future focused capabilities seeked by employers across the globe so that they can accelerate their career growth to its full potential.